What Does a Trademark Protect?
A trademark can protect a name, logo or other sign that helps customers identify the source of goods or services. Learn what registration covers—and what it does not.
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Wordmark or Figurative Mark: Which Should You File?
A wordmark protects wording in a standard form; a figurative mark protects a specific visual presentation. The right choice depends on how your brand is used.
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EU Trademark or National Trademark?
Compare the territorial reach of an EU trade mark with a national filing before choosing where to seek protection.
Read the guide ↗How to Choose Trademark Classes
Trademark classes group goods and services. Select them by looking at what your business actually offers and what it plans to offer.
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Why Search for Similar Trademarks Before Filing?
A clearance search can reveal earlier marks that may conflict with your proposed name or logo.
Read the guide ↗What Makes a Trademark Distinctive?
Distinctive signs help customers recognise one business. Descriptive or generic wording may be harder to register.
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Can You Trademark a Company Name?
A registered company name and a registered trademark serve different purposes. One does not automatically create the other.
Read the guide ↗Trademark vs Domain Name: What Is the Difference?
A domain points people to a website. A trademark identifies goods or services. Owning one does not automatically grant the other.
Read the guide ↗What Is a Trademark Opposition?
An opposition lets an eligible third party challenge a trademark application during a defined period.
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How Long Does Trademark Registration Take?
There is no single timeline for every filing. The route depends on examination, publication and whether anyone raises an objection.
Read the guide ↗Common Trademark Filing Mistakes to Avoid
Small filing errors can cause delays or leave gaps in protection. Check the owner, sign and goods list before submitting.
Read the guide ↗Who Should Own Your Trademark?
Choose the trademark owner deliberately. The applicant should match the person or company that will control and use the brand.
Read the guide ↗What Do the ™ and ® Symbols Mean?
The symbols ™ and ® are used differently. Do not use ® to suggest that an unregistered mark is registered.
Read the guide ↗How Long Does a Trademark Registration Last?
Trademark registrations can usually be renewed in recurring periods, as long as renewal requirements and fees are met.
Read the guide ↗Use It or Risk Losing It: Trademark Use Basics
In many systems, a registration that is not genuinely used for a continuous period may face a cancellation challenge.
Read the guide ↗What Happens After You File a Trademark?
Filing is the start of the process. Check notices, publication and potential challenges while the application is pending.
Read the guide ↗Can You Change a Trademark After Filing?
Some applicant details can be corrected, but changing the mark itself may require a new application.
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Trademark Protection for Online Businesses
Online businesses use names across websites, marketplaces, apps and social channels. Consistent trademark ownership can help manage that brand presence.
Read the guide ↗Trademark Licensing: What Business Owners Should Know
A licence lets another party use a trademark under agreed conditions while ownership stays with the holder.
Read the guide ↗When Should a Startup File a Trademark?
File early enough to reduce launch risk, but first check the name, owner and markets you intend to cover.
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Croatia Trademark Registration Costs: With and Without SME Fund
Compare Croatian national and EU trademark fees, the 2026 SME Fund example, and the wider protection an EU trademark provides.
Read the guide ↗How the SME Fund Can Reduce Trademark Fees in Estonia
Compare Estonian and EU trade mark fees, see 2026 reimbursement examples and learn which Estonian businesses may qualify.
Read the guide ↗What Is the SME Fund Programme? A Simple Guide for EU SMEs
Learn what the SME Fund is, how trade mark vouchers work, who can apply and what businesses should know about the 2026 and future calls.
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